Ikonic Spirits was founded by John Joubert, a native of the Motor City, Detroit, Michigan.
For a long time, John Joubert had the desire to work in the alcohol and wine industry, but he knew that the timing needed to be correct. After getting involved in the music industry, he quickly recognized the power of cross-branding entertainment with spirits and wine. After his mother passed away in 2020 during Covid, he was inspired to start Ikonic Spirits LLC as a distributor and importer of premium spirits and wine.
John Joubert, the former athlete, long-time businessman, and entrepreneur with global ties has recently expanded from music executive to wine and spirits professional. Throughout his endeavors, John has developed the ability to build strong business relationships and foster his knack for bringing people together. Although new to wine and spirits, he has rapidly gained extensive knowledge and demonstrated proficiency in the industry. His attention to detail and understanding of the market makes his transition into the wine and spirits world a natural fit.
John wanted his first wine label, “Phyllis”, to honor his mother’s legacy. The logo of the company is a purple tree with the name “Phyllis” underneath. The logo embodies his mother’s name, which means “the strongest branch of a tree”, and his mother’s favorite color and birthstone.
To honor his family legacy, his first product “Etta Red”, was named after his grandmother, and his second product, “Joneé”, after his daughter. John is a dedicated family man who has grown to appreciate the process of growing, creating, and distributing great wines and spirits. He strives to continue representing the strength of family and legacy through his products.
The Lake effect everyone loves is geared towards the taste of both of our wine products Joneé & Etta Red. Ikonic Spirits is a minority-based (African American) company with the vision to build a legacy of superior wines and spirits, provide consumers with memorable experiences and conduct business with integrity and commitment to excellence, positioning our company to prosper for years to come.
Ikonic Spirits aims to be your favorite place for wines and spirits. We have a selection of wines and spirits from locations around the globe guaranteed to satisfy your desired taste. Our website is organized by category to help customers find the product they’re looking for. Our beverage expertise can also assist customers in finding exactly what they’re looking for, whether it’s an exotic spirit to impress a client or a wine for your personal enjoyment, or for your next dinner party.
At Ikonic Spirits, we are happy to provide our customers with advice and recommendations for any occasion. We offer exclusive wine and spirits products to wholesalers and retailers located in Michigan and other state markets. Our mission is to satisfy the consumer’s palate with high-quality wine and spirits. Our vision is to build a legacy of superior wines and spirits, provide consumers with memorable experiences and conduct business with integrity and commitment. Check us out for your next beverage purchase.
We offer a variety of wines and spirits to suit your personal preferences.
You must be of legal drinking age to enter this site. Age you over the age of 21?
The cookies on this website are used by us and third parties for
different purposes, such as offering you a better browsing experience,
personalizing content and ads, providing social media features and
analyzing site traffic. We never sell your personal data. To learn more
about our usage of cookies on this site,.